


If you’ve ever dreamed of seeing your film on the big screen… but felt locked out of the industry.
This book is your key to unlocking the Industry.
Get Your FREE Autographed Copy Today!
You pay only $9.95 for shipping and handling in U.S. ($19.95 intl)
Get Your FREE Book Today!
You pay only $12.95 for shipping and handling in U.S. ($75.00 intl)
“An extremely powerful story"
"If you've ever wondered how movies actually make it to theaters and streaming platforms, this insider's guide spills all the secrets..."
– Mao Ogihara
Hey there,
I’m "Sergeant Major," I spent over 32 years in the United States Army, served through six combat tours under six presidents, and lead at Disney, the biggest entertainment outfit around.
That’s a long way from where I started, and it taught me one thing: success isn’t luck— it’s strategy.
That’s what Checkpoint Decoder: Unlocking the Film Distribution Codes is about.
If you’re a filmmaker trying to get your work made, distributed, and sold, this book hands you the playbook. No theory, no nonsense — just the moves that work, straight from the trenches of real experience.
Hollywood likes to keep these tricks under wraps, but I’m pulling back the curtain for you.
I went from zero to where I am by figuring out the system, and now I’m sharing it.
Whether you’re indie or just starting out, this is your shot to skip the guesswork and get your film in front of the right eyes.
Here’s the deal: I’m giving you Checkpoint Decoder for free—just cover the shipping, and it’s yours. Why? Because I know what it’s like to have a goal and no clear path.
To your success,
Decorated combat Veteran, Entertainment Executive, Philanthropist, and Author
"This book is amazing!
"I read it in four hours, I was so engaged. The story, the truth, the victory! Mr. Craig, congratulations, this book is better then the first. I can't say enough. It is what you need to know. Grab a copy now put it on your table and let people read."
— Lateasha D Sutton
“An extremely powerful story"
"If you've ever wondered how movies actually make it to theaters and streaming platforms, this insider's guide spills all the secrets. It was cool to hear it from the main that was in charge of distributing and marketing blockbusters like Black Panther and Toy Story. Written in a way that anyone can understand, Mr. Craig broke down the complicated world of film distribution into practical strategies. Something I can pass on my friends, whom are both newbie filmmakers and seasoned producers, so that they can get their movies in front of global audiences."
— Mao Ogihara
"Checkpoint Decoder"
" Just finished Checkpoint Decoder: Unlocking the Film Distribution Codes by Sgt. Major Keith L. Craig (Ret.), and listen… this book is straight gems on gems!
If you’ve ever wondered how films really make it to the big screen (and big money), this is the playbook you didn’t know you needed. Craig breaks it all down with strategy, real talk, and industry game that most people wouldn’t even share!
Whether you’re in the film business, an entrepreneur, or just love knowing how power moves happen behind the scenes, this book is a MUST-READ."
— Shakundra
"Distribution broken down"
"Excellent book. Sgt. Craig pulls the curtain back on the mystery of film and tv content distribution. Good information for first time filmmakers and creators as well as those seasoned in the business. Definitely a good reference book. Highly recommend!"
— Jermayn Mack
"Must Read For Indie Filmmakers!"
"Keith is an absolute gem to the Wild West of Filmmaking and Distribution. His experience and life long insights have made him into the Executive he is today and now he’s passing on that knowledge. This book is a must read if you’re an indie filmmaker navigating the business."
— Jeff V.
"This is the KEY"
" If you’re looking to break into the film industry or simply want to understand the complexities of film distribution, Checkpoint Decoder, is a must-read. This book is a goldmine of industry insights, offering a deep dive into both traditional and modern distribution channels. From negotiating distribution deals to mastering marketing strategies for global exposure, Craig’s wealth of experience shines through in every chapter. Whether you’re an indie filmmaker or a seasoned producer, this guide provides the tools and strategies you need to navigate the evolving entertainment landscape. Great read!"
— Chrystal Brown
"ONLY SHOW IN TOWN"
Checkpoint Decoder: Unlocking the Film Distribution Codes by SGT. MAJOR KEITH L. CRAIG (RET) is the "ONLY SHOW IN TOWN" for the seasoned film professional or aspiring filmmaker or that CPA, lawyer, or general business person wanting to make a career change or add value to what they do by segueing into the entertainment business. Hollywood does not make movies, they market them. After working in the film industry for 40 years, I have become a little skeptical of the intention-behind-the-intention of so many of us. Not with SGT. MAJOR KEITH L. CRAIG (RET).. He's the real deal. His care of sharing his knowledge and enthusiasm for filmmaking, all wrapped in his personal blend of knowledge, intensity, and eccentricities, is what makes him a Producer and Distributor with a capital "P". Good filmmaking is all about cracking through the social veneer, actually seeing what's there in front of you, knowing how to get around the barriers (and there are tons of them) to actually produce that concept on film, then make all the arrangements to actually have people see that product. It takes Intensity, Knowledge, Persistence, Salesmanship, and most of all a huge affinity for the people who go see the final film. SGT. Major Keith has those qualities. Read and see for yourself. It's an MFA in film distribution. Meet him, as I was lucky to have, and you'll see for yourself. In the competitive world of entertainment, understanding the intricacies of film distribution is the key to success. Checkpoint Decoder: Unlocking the Film Distribution Codes is an essential guide for students, filmmakers, producers, and industry professionals looking to navigate the evolving landscape of theatrical, streaming, and digital distribution. I am grateful to have discovered Checkpoint Decoder: Unlocking the Film Distribution Codes in all my future courses and information that I have found there and nowhere else!"
— Tom Garrett, Chair/Professor University of New Haven
BONUS #1
From Concept to Creation: Screen Filmmaking is a journey that transforms an idea into a cinematic experience. To bring a film to life, professionals follow six crucial phases.
Each phase builds upon the previous one, ensuring a smooth transition from concept to audience experience. Without proper planning, even the most promising ideas can fail to reach their full potential.
Before a single frame is shot, the groundwork must be set. After filming wraps, the real magic happens in post-production.
A strategic distribution plan maximizes the film’s reach and profitability.
When these six phases are executed correctly, a film is not only completed but also positioned for success. Without proper planning, even the most promising ideas can fail to reach their full potential.
Benefits of This Process: Efficiency & Cost Control – A structured approach prevents unnecessary delays and budget overruns.
Scalability – Whether you’re making an indie film or a Hollywood blockbuster, these phases adapt to fit any production size.
By mastering the six phases of filmmaking, filmmakers can confidently turn their visions into reality. Every great movie follows this process—will yours be next?
BONUS #2
Have you ever wondered why some movies become global sensations, while others—though brilliant—only capture a niche audience? There is actually a secret formula behind the biggest box office hits and the most successful indie gems.
How do certain films dominate the box office? I am glad you asked!
Imagine knowing who your audience will be well before writing your script. Visualize marketing a film with precision, spending money where it actually matters. Whether you're working on a blockbuster franchise or a passion project, this framework helps turn creative vision into real-world success.
Knowing who your audience is makes every creative decision more effective. This step-by-step guide will ensure you are well-informed on the intricacies of this industry.
So, What’s Your Movie’s Quadrant?
Are you crafting a massive crowd-pleaser or a deeply personal story for a dedicated audience? The most successful filmmakers don’t leave this to chance—they use this quadrant model to their advantage.
BONUS #3
What separates a great film from one that fades into obscurity? It’s not just talent or storytelling—it’s how well you navigate the path to getting your film seen. The Checkpoint Decoder Distribution Checklist is your roadmap to transforming creative vision into commercial success.
From securing funding to crafting a compelling marketing campaign, this guide reveals the hidden strategies of distribution—strategies that have helped independent and studio filmmakers maximize reach and profitability. But here’s the catch: many filmmakers overlook key steps, leading to missed opportunities and lost revenue.
What if you could avoid those mistakes and position your film to stand out in a crowded market, captivate the right audience, and secure deals that protect both your artistic integrity and financial interests? The answers are here—but they will only be effective if you are receptive to them.
Expand your film’s reach by leveraging multiple distribution channels.
Master the business side of filmmaking, from funding to branding and marketing. Turn your vision into a profitable reality by avoiding common pitfalls.
This is a structured, step-by-step checklist designed for both emerging and experienced filmmakers. It includes proven industry strategies from real-world distribution models that will help your film thrive.
The path to success isn’t just about making a great film—it’s about the film being seen and remembered. Are you ready to take the next step?

We stand behind our product/service with confidence. If you’re not completely satisfied, you can return it within 30 days of purchase for a full refund — no questions asked. Simply contact us at support@checkpointdecoder.com with your order details, and we’ll process your refund promptly. Your satisfaction is our priority!
WHY AM I GIVING THIS BOOK AWAY FOR FREE?
Because I’ve seen too many talented filmmakers fail — not because they lacked skill, but because they didn’t understand the business of film.
And Hollywood? They like to keep these secrets to themselves.
I’m here to change that.
For just $12.95 shipping, I’m putting this industry-shifting knowledge in your hands—AND I’m covering the cost of the book for you!
But once this first batch is gone, it’s GONE!


The former combat hero, now known as "Sergeant Major", Sgt. Major Keith L. Craig (Ret.), has transitioned from his decorated military career to become a prominent figure in the entertainment industry, best known for his role as an executive with Walt Disney Studios Motion Pictures. He played a crucial role in the distribution of more than 50 high-profile films including the Academy Award winning Coco and Black Panther. Black Panther won Best Costume Design, Best Production Design, and Best Original Score, and made history as the first superhero film to be nominated for Best Picture. He contributed to the success of Avengers: Endgame, which became one of the highest-grossing films in Hollywood history with global earnings of $2.8 billion. Keith played a crucial role in driving Disney's box office grosses during his tenure to an impressive total of over $42 billion during major theatrical releases, including Guardians of the Galaxy Vol. 2, and Thor: Ragnarok, Disney's Aladdin, The Lion King, and Lucasfilm's Star Wars: The Last Jedi and Star Wars: The Rise of Skywalker. Currently serving as the Co-Founder and CEO of Porter + Craig Film and Media Distribution in Beverly Hills, California, Craig has established strong partnerships with leading companies such as Escala Entertainment, Maverick Post-Production Studios in Mumbai, India and many more across the globe.
In addition, Sgt. Major Keith L. Craig (Ret.) is a International Bestselling Author. His first book, Serving to Lead, has garnered widespread acclaim. He is currently working on a third publication.
He had a distinguished military career, serving 32 years in the United States Army. His military service took him to over 50 countries and included six combat tours, as well as participation in various humanitarian, disaster relief, and peacekeeping missions garnering 52 awards and decorations.
Sergeant Major
Keith L. Craig
© 2025 by Sergeant Major, LLC.